Fostering Business Relationships Through Floral Gifts
Over the years, we’ve learned that successful corporate gifting isn’t about perfect arrangements—it’s about mastering the subtle art of professional relationships and timing that makes the biggest difference.
How We Solved the Corporate Gifting Puzzle
Back in 2019, we kept hearing the same frustration from business clients: "Beautiful flowers, but they arrived after the meeting ended." That's when we realized we weren't just arranging flowers—we were managing moments that could make or break professional relationships.
The Timing Revolution We Stumbled Into
Our breakthrough came from a panicked client in 2023. Their crucial investor meeting was moved up by three hours, and they needed arrangements delivered to match. Instead of saying "impossible," our team developed what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Now we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Approach to Solving Problems
We crafted this method after seeing well-meaning gestures spark uncomfortable moments rather than genuine connections.
The Context Uncovering Phase
We learned the lesson the hard way when a client's celebratory arrangement landed amid a challenging restructuring notice. Today we pose questions that florists typically skip: What’s currently going on in your business? What is the mood you’re dealing with?
Recent example: a client aimed to mark a partnership but noted their partner company was coping with a family bereavement. We moved from festive celebration to considerate support—same acknowledgment of the collaboration, but a wholly different emotional tone.
The Pragmatic Reality Check
Flawless arrangements that are hard to sustain soon feel awkward. We learned to tailor designs for real office settings—air conditioning, diverse lighting, bustling reception desks that may forget to water.
Our 'office-ready' picks feature flowers that dry gracefully rather than drooping, and displays that appear purposeful even if not perfectly cared for after a busy week.
The Aftercare Innovation
We found that true impact unfolds after delivery. A client shared that guests kept asking about their flowers weeks later, still looking vibrant. That made us see we weren’t merely supplying gifts—we were sparking ongoing conversations.
Now we add discreet care cards to help recipients keep the arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve that polished vibe year-round.
The Faces Behind the Workflow
We’re not your typical florists, and that’s probably why our approach resonates. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not merely decoration.
Avery Sloan
Chief Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Blake
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Jordan specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
